Artistic partnering to boost brand image: Tictac

Tictac the Italian (Ferrero) owned breath-mint brand, made a concerted effort to revitalize their brand image and capture the interests of Parisian bloggers with an evening featuring artworks by various French contemporary “it” people, stylists, artists etc.

Auckland’s Department Store event 2012

Details and musings from Karen Walker’s Department Store event, March 2012… click on image to enlarge    

First men’s scent for Sisley.

French family owned luxury cosmetics brand Sisley, has drawn on Greek mythology to inspire their first men’s scent, Eau d’Ikar. This scent adds to Sisley’s small fragrance range, the first specifically for men launched by the brand. The Eau de Toilette is built around mastic, a Mediterranean shrub common in Corsica, where Sisley’s  d’Ornano family […]

Starck’s beauty project

No stranger to hotel design, French design giant Philippe Starck has looked to his feminine side, partnering with French cosmetics group Clarins to open new hotel spa “ Spa My Blend by Clarins” for 5 star luxury establishment Le Royal Monceau Raffles in the 8th arrondissement, Paris. The 1500 m2 white paradise
 offers treatments based […]

No More Dirty Looks

Siobhan (pronounced Siv–vawn) O’Connor and Alexandra Spunt are self-proclaimed “best-friends” united by a passion for clean, green, safe and sustainable beauty. Based in New York, Siobhan is the Senior Editor at Prevention, a health magazine that boasts more than 10 million monthly readers. While Los Angeles inhabitant Alexandra has gone from roles as a television host, […]



I want this

just something someone should give me

Uniformity of style.

The idea of adopting a more uniform approach to clothing can seem boring and restrictive but there are many good reasons; financial, practical and environmental or as in the case of Matheiken, philanthropic. And it certainly saves time in the mornings; eliminating the potentially tricky question of what shall I wear today.

Showroom22 shows best looks, through student eyes

Auckland based student photographer Hondo Bolla captures the low-key elegance, as Showroom22 celebrates 10 years of representing New Zealand brands. Illustrating the New Zealand fashion industry’s original take on fashion traditions. Looks form New Zealand designers Juliette Hogan and Australia-based Salasai.   Click on image to enlarge

Auckland’s Pasifika festival

Impressions from Auckland’s Pasifika festival, March 2012…Click photos to enlarge  

St. Jerome’s Laneway Festival, Auckland 2012

a few street style shots from this year’s festival…. (click on image to enlarge)  

A Primal Earth philosophy for men’s natural skincare category

Launching into New Zealand (NZ) mass market retail nearly 5 years ago, men’s grooming and skincare brand Primal Earth was met with a success which has propelled the line onto Asia-pacific export markets. This naturally positioned, certified organic product range has recently added a bodycare line. “The Primal Earth brand was launched into NZ supermarkets in 2007 […]

The unrefined appeal of raw fragility

Contemporary New Zealand artist and designer Nga Waiata  (pronounced naaaa-y-a-taa) has launched her eponymously named jewelry collection, with a debut offer of rings and pendants which feature chunky unrefined crystals adorning hard wooden settings. These feature pieces have medieval look, which is strangely delicate despite the rawness and oversized dimensions of the jewels. The […]

Trend spotter: Collars button up.

Prim, neat feature collars are turning up on catwalks and trickling down to style blogs, as spotted on the street. Often paired with buttoned-up shirts, it’s an element of style that’s covered-up, formal and polite, a conservative look, for austere times. An easy, adaptable detail, the buttoned up collar is a style turned accessory.  Recent […]